The Story of Green 4 Motor Company

Our story began in December 1996, when our Chairman and business partners purchased Leamington Mazda from Mazda UK – bringing it into private ownership. The new management team were dedicated to providing exceptional customer service, building a reputation for excellence in the local area.

25 years later, with the opening of Coventry and Stourbridge Mazda, and taking more great Japanese brands such as Subaru & Isuzu, the business has grown but the values and ethos remain the same.

Green 4 Motor Company is an official representative of the Mazda brand, the Subaru brand and the Isuzu brand, as well as selling a broad stock of Approved Used vehicles. Operating from 3 sites across the Midlands, our Coventry, Leamington and Stourbridge dealerships each have a passionate and knowledgeable team who are dedicated to providing our customers with friendly and professional service.

At our dealerships, you have access to the latest models from the brands, as well as a broad selection of Approved Used vehicles. Each car has been fully prepared by our technicians so whether it’s a new or used car you will have warranty coverage.

Alongside automotive retail, we offer a range of aftersales services designed to keep your vehicle in the best condition. Whether you are looking for a service or MOT, we have an aftersales team with specialised knowledge to ensure your car is receiving the best. Our service advisors will keep you informed every step of the way so that you are reassured that your car is in good hands. We also provide genuine parts and accessories that are specifically designed for each model across the Mazda, Subaru & Isuzu Green 4 family.

1996

The beginning of the company and the opening of the first dealership.

The company was started in by the chairman and business partners after buying Leamington Mazda from Mazda UK. The chairman continues to run the business over 25 years later, sharing his knowledge and experiences with his team.

1999

Opening of the original Coventry dealership.

Due to the success of the Leamington dealership, the company was able to expand, opening a new dealership in Coventry. The site, only a 7 minute drive from Coventry city centre, was the perfect choice to be able to expand the company to a larger area of Warwickshire.

2017

Opening of the Stourbridge dealership.

The company was able to expand again in 2017 which led to the opening of a brand new dealership in Stourbridge. Situated only a short distance from Birmingham city centre, the business wanted to be able to deliver an outstanding driving experience and excellent customer service to a new area.

2018

Change from Coventry Motor Company to Green 4 Motor Company.

Despite being well-known in the local area as Coventry Motor Company for over 20 years, the company began to be rebranded, starting with a name change.

The company wanted to represent hope for a greener future with their new name, particularly wanting to increase sales of electric vehicles across the dealerships.

2021

Update of the logo.

Part of the company rebrand was an update to the company logo. The idea behind creating a new logo was to communicate that the company is a transparent, trustworthy and friendly organisation. Logo evolution was important to us as we wanted to ensure that customers would still be able to recall and associate us with the new logo.

2021

Opening of the new Coventry dealership

The company decided to make the move over the road for a larger showroom and forecourt. With a bigger dedicated space for customer parking and a new purpose-built waiting area equipped with a state-of-the-art coffee machine and TV, the aim of the new space is to make the experience of buying a car with us as easy as possible.

2025

Expanding our Range in Coventry

In 2025, Green 4 Motor Company in Coventry proudly expanded its offering by welcoming two exciting new brands to our family – Subaru and Isuzu. This marks a significant step in our journey, reinforcing our commitment to providing a wider range of vehicles to suit the diverse needs of our customers. With the addition of these renowned brands, we now offer a selection of capable off-road vehicles, pick-up trucks, and versatile family cars, complementing our existing Mazda line-up.

Our Subaru and Isuzu dealership operates alongside our Mazda site in Coventry, ensuring that every customer receives the same level of exceptional service and expertise that has defined Green 4 Motor Company for decades.