Coventry Motor Company Privacy Policy
Explaining cookies on our website
When
you visit our Website we issue a "cookie" file which is stored on your
browser or the hard drive of your computer. Cookies contain information
that is transferred to your computer's hard drive. Cookies are widely
used in order to make websites work, or work more efficiently, as well
as to provide information. Cookies enable us to: improve the use of our
Website; to recognise your computer; to store settings to help
facilitate your use of our Website; and to deliver a better and more
personalised service.
Some
of the cookies we use are essential for the Website to operate and have
already been set. You may delete and block all or some cookies from
this Website. However, if you use your browser settings to block all
cookies (including essential cookies) you may not be able to access all
or parts of our Website. Unless you have adjusted your browser setting
so that it will refuse cookies, our system will issue cookies as soon as
you visit our Website.
If
your computer is configured to accept cookies we will be able to
provide time saving functionality such as the ability to pre-fill the
enquiry forms with your details, thus preventing the need to re-input
them each time you need to contact us.
Why we use cookies
We use cookies for 2 purposes:
- To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
- To
enable us to track the relative popularity of disparate parts of our
Website. This in turn enables us to concentrate our efforts on
developing those parts of the Website that are generating the greatest
consumer demand.
Third Party Cookies
We also use third party cookies on our Website for various purposes, examples detailed below:
- Google Analytics
This is a tool that we use to better understand how people are using
our website. It is also used by Google to better understand the
performance of its own websites. What information are they tracking? The
Google Analytics cookie enables our website to recognise you if you
visit again - as well as information about the pages you visit; when you
visit; how long you visit our website; the IP address and what site you
were looking at before arriving at our site (the referring url). See
more information on
Google Analytics Cookies
- We also use Google to provide services such as Google Maps and You Tube
YouTube uses cookies to collect information and to help maintain the
integrity of video statistics, prevent fraud and to improve the site
experience, among other things. YouTube uses cookies on both youtube.com
and on videos embedded from youtube.com. See more information on
Google's
Privacy Policy
- eVisit Analyst
eVisit use cookies to carry out statistical analysis of page use, page
interactions and paths through our website This information allows us to
identify customers and more accurately understand individual behaviours
and needs. This means that we can more easily tailor offers and
information which may be of interest to individuals. This also enables
us to carry out Search Engine Optimisation (SEO) which allow us to
optimise our sites visibility in Google search listings and in turn make
our website and information quick and easy to find.
- Boomerang - (Yahoo)
We use Boomerang to measures the performance of our website from the
user's point of view. Boomerang sends this data back to us for further
analysis. With this information we find out exactly how fast a user's
experience of our site is and as a result we can use this data to
increase the performance of our website.
- Video Chat Service
We use a third party supplier to provide the Video Chat Service. The
supplier may use cookies, over which we have no control. The cookies are
used to manage your video chat session, to track your preferences and
to personalise your experience. You may disable persistent cookies.
However, if you disable the session cookie you will not be able to use
the Video Chat Service. If you wish to find out more about the
supplier's use of cookies please refer to their privacy policy at
http://www.contactatonce.com/service/serviceprivacy.html
- AUTOTRADER UK These cookies are used in order to present you with relevant display advertising powered by Autotrader UK on other websites.
Automatic Logging of Session Data
We
automatically log generic information about your computer and your
computer's connection to the Internet which we call "session data".
Session data consists of things such as device information, IP address,
operating system and browser software information, and the activities
conducted by you while on our Website. An IP address is a number that
lets computers attached to the Internet, such as our web servers, know
where to send data back to the user, such as the pages of the Website
the user wishes to view. We collect session data because it helps us to
analyse such things as what items visitors are likely to click on most,
the way visitors are clicking through the Website, how many visitors are
surfing to various pages on the Website, how long visitors to the
Website are staying and how often they are visiting. It also helps us
diagnose problems with our servers and lets us better administer our
systems. It is possible to determine from an IP address a visitor's
Internet Service provider (ISP) and the approximate geographical
location of his or her point of connectivity. We also use session data
to help prevent fraud and unauthorised use of our Website.
For
further information on cookies or for details on how to delete them or
refuse their installation on your computer, please visit
http://www.aboutcookies.org